Using Psychology to Guide Customer Choices
Have you ever had trouble trying to decide between two different products? Your customers may be having the same problem. Using a bit of psychology can help them make up their …
marketing
Keep Your Business Nimble
One of the biggest benefits that we, as micro business owners, have over large businesses is the ability to be flexible and to change quickly. We can respond to market …
Concerned about your customer’s budget?
One of the most valuable things that I have learned through the years is to study what other industries are doing and see how their successes can be applied to …
Expression Web Giveaway – A marketing idea to copy
Sometimes we stumble upon marketing ideas in unexpected places. Even if they are in no way involved in our own industry, they can be molded and used within our business. …
Is Your Marketing as Effective as Santas?
One of my favorite blogs is written by New Zealand blogger Sean D’Souza and this particular blog entry is a perfect reminder for all of us at this time of year. By …