Make 2016 Your Best Year Ever

ARE YOU READY FOR 2016?
By today, you know if you have a viable business or not. In the Facebook groups, many of you have reported late nights and lots of business. Others have been quiet. And a few have said that they are thinking of closing their business after an almost dead season.

Failure doesn’t have to be an option. It all depends on you and whether you have what it takes to make it work. We are here to help but you have to want and need that help.

INTRODUCING NEW RESOURCES THAT WILL HELP:

Make_2016_the_Best_Year_Ever (1)A brand new ebook that will help you think through what you have and have not done while making plans to make 2016 successful to you. It is called Make 2016 Your Best Year Ever.

Subscribers to our magazine will receive this ebook for FREE along with a private forum available only to our magazine subscribers and advertisers

If you are not a subscriber yet, you can still join in and get the Ebook for free as well as access to the new private forum. Just as a heads up, on our 6th anniversary of publishing the magazine (March 1, 2016), the cost will go up. If you are seriously interested in networking with those to have been successful this holiday season and learning an easy way to plan for your success in 2016, you can subscribe today at JOIN US TODAY.

You are probably either exhausted from a busy season or are frustrated because you weren’t so I’m going to make this short.

Wishing each and every one of you a very prosperous and healthy 2016! You may think you can do it alone. Perhaps you are one of the few who can but having the ability to network with others who understand what you are going through is worth millions!

Death, Taxes, and Christmas

Robby Meadows, CEO of Nashville Wraps has written a wonderful post on the Nashville Wraps blog about the true spirit of Christmas.  It begins:

Nearly all my adult live I have heard the old saying that there were only two things certain in life…death and taxes. I believe it was Benjamin Franklin who actually originated that quote, so maybe that is why he is pictured on the $100 bill. But growing up in Southern Alabama and Middle Tennessee I came to believe that there was another certainty…Christmas.

Read the rest of his story at: Nashville Wraps Blog

Your Website

As we continue with information about improving your website, here is something else that you need to know.

What is Google looking for when it crawls the pages of your website?

Here’s the quick list:
• Your page needs to target a single, narrow topic
• Your primary keywords should be at the beginning of the page title
• Your primary keywords should appear in the page URL
• Your content needs to be broken up into related subtopics with proper
headings
• Your primary keywords should be used in the page headline
• When appropriate, your keywords should be emphasized with bold and/or
italics
• Your primary keywords should appear in the content body two or more
times
• You should use related secondary keywords in the various elements of
the page
• Images on the page should have descriptive ALT tags

If you don’t understand any of the above items, ask me in the comments and I’ll try to explain.  In the meanwhile, check your own website content to see if it meets the above criteria.

Is Your Website Holding You Back?

If you are doing any kind of business on the internet, it is important to stay up-to-date on the latest trends that will make a difference as to whether you will be found when someone searches for your products.

According to a recent research by ComScore, more than 31 percent of Web traffic for top business websites is generated through mobile devices.  

That figure is continuing to increase as smartphones have made accessing the Web easy. As most business owners know, your Web design should adapt to the various screen sizes being used to access a site.

There are two ways to do this.  It can be a separate mobile website or a responsive design that adapts to all types of device screen sizes like that of smartphones, desktops, tablets and laptops.

A separate mobile-only site design is more time consuming, expensive and challenging for incorporating changes on a day-to-day basis and often businesses find such maneuvers difficult.

So responsive design that fits all devices is preferred.

Responsive design reduces the bounce rate of the person looking for a product.

Responsive design also increases the loading speed across the devices in comparison to mobile-specific sites  Search engine algorithms now make mobile friendliness a factor for ranking websites.

So if you want to be found in a searcher’s results, responsive design  is essential.

If your website hasn’t been changed or updated in several years, chances are good that it is not mobile responsive.  And if you are using a website builder, make sure that the template you have chosen is mobile responsive.

I was recently looking at different website builders with shopping carts recently because my own website is not working as effectively as it once was and was surprised to learn that Big Commerce only has two mobile responsive templates that are free to use while most of the free templates from Shopify are mobile responsive.

If you had someone else build your site, you need to check to make sure that it is mobile responsive.  There are a number of different sites online where you can test your site.  Some of these are:

http://www.studiopress.com/responsive/

https://www.browserstack.com/responsive

https://www.google.com/webmasters/tools/mobile-friendly/

If the results are that your site is not mobile responsive, you have some very important work to do.

 

Fraud Alert – Protect Yourself

As a gift basket business, you should be interested in this latest fraud scam reported in Oklahoma City:

                                          Fraud Scam

Every 2 seconds, someone’s identity is stolen and I don’t want it to be yours.  

So I want to share with you two excellent resources that you can use to protect yourself.  These are not affiliate links. I don’t make one dime from them — as a matter of fact, they are TOTALLY FREE.  I just want to share with you what I consider to be very valuable information.

Even if you are not old enough to be a card-carrying AARP member, you should take advantage of the AARP Fraud Watch Network that has recently been set up.  It is free of charge for everyone — members, non-member, and anyone of any age.  The Network provides resources to help you spot and avoid identity theft and fraud.  When you sign up, you get access to the latest scam alerts delivered right to your inbox and much more.  You can sign up at

aarp.org/fraudwatchnetwork

Protect your privacy and use the Internet safely!

Don’t let news about Internet risks deter you from taking full advantage of its benefits. The Web is such an amazing and useful resource for connecting with friends and family, shopping, banking, catching up on current events, and getting help in myriad ways.

Let AARP’s Protecting Yourself Online for Dummies arm you with the information you need to use the Internet with confidence. You’ll learn:

  • How and why risks can occur
  • Steps to protect yourself from identity theft, fraud and e-mail scams
  • Expert tips for creating strong passwords and storing them safely
  • Information you need to keep your online banking and shopping accounts safe

By reading this guide and following a few safety precautions, you can be confident and risk-free as you enjoy a connected, digital life online!  You can download it for FREE at:
 Protecting Yourself Online for Dummies