Business success comes from a combination of vision, passion, and hard work. All three are required or your business path will be rocky. If you eliminate any one of the three, you may as well close up your business now.

That train to success is waiting for you to climb on today. It’ll be chugging along as we share information to encourage you, to show you how-to, and to help you along the way.

Are you ready to climb on or are you going to stay behind at the station? You can get your free ticket in the sidebar below

Now, start reading and start learning!

Creating Trust For Your Business

By joyce | May 3, 2009 | 0 Comments

“Four Star Restaurant and Coffee Shop” These were the  words in an ad in my local newspaper today for a coffee shop that has been open less than a year and has just begun adding dinner to their coffee shop menu.  Perhaps I am alone (but I don’t think so), when my thoughts were, “Said … Read more

Read More

Internet Ponzi Schemes

By joyce | May 1, 2009 | 0 Comments

“I’m a great believer in luck.  And the harder I work, the more I have of it.” Stephen Leacock, writer and humorist Ponzi schemes don’t just exist in multi-level marketing and the financial investment world.  The internet world is full of them.  You’ve all seen the red flags: instant success get a fancy car, house, … Read more

Read More

Has Your Website Been Hacked or Compromised?

By joyce | Apr 29, 2009 | 2 Comments

Meet our newest Guest Blogger.  Laura Wheeler, and her husband Kevin, own Firelight Web Studio, located in Medicine Bow, Wyoming.  I’ll be featuring Laura in a later post as one of our featured Creative Entreprenurs and she will be contributing to this blog periodically as a Guest Blogger.  Meanwhile, here is must-know information if you … Read more

Read More

Shoestring Marketing

By joyce | Apr 26, 2009 | 3 Comments

Advertising is something that most small businesses can’t afford to do very often.  But it doesn’t have to be.  You just need to think of advertising differently. It’s true that buying an ad in a newspaper or magazine can be expensive and running an ad once isn’t very effective.  But there are other ways to … Read more

Read More

What Did You Do To Market Yourself Today?

By joyce | Apr 24, 2009 | 0 Comments

Many of us think of ourselves as Creative, as Designers, as Artistic.  And yet we fail to apply these traits to our marketing process.  We tend to play it safe–practicing the tried and true “me too” marketing strategies that others have used.  Fearing to tread where others have not.  But extraordinary marketing results are rarely … Read more

Read More

Do You Need a Gift Company Doctor?

By joyce | Apr 22, 2009 | 0 Comments

We, as gift basket companies, are not the only ones struggling to survive in today’s recession.  I’ve seen the size of newspapers and most of my trade magazines — from promotional products to website information to general business among others– diminish as vendors are finding it difficult to come up with the funds to advertise.  … Read more

Read More

It is embarrassing…

By joyce | Apr 21, 2009 | 1 Comment

A recent editorial in Specialty Food Magazine reminded us: “During this recession, many of us are finding it challenging just trying to make the right decisions about our finances and our businesses.  But it is more important than ever to think of the increasingly large number of Americans who are being forced to decide whether … Read more

Read More

Are you marketing the gift that everyone needs?

By joyce | Apr 20, 2009 | 0 Comments

Are you missing out on a niche market that affects everyone at some time or other.  Unfortunately, none of us lives forever.  Everyone dies–whether we want to or not.  And even though we know this, when we are the ones left behind, we grieve.  When my neighbor died recently, her grieving husband was overwhelmed with … Read more

Read More

Website Pirates

By joyce | Apr 18, 2009 | 0 Comments

You suck in your breath!  Your heart starts pounding! Your adrenaline skyrockets!  You know your blood pressure is in trouble. No, you’re not in love.  You’ve just discovered that someone has copied your website and it appears under a domain name that you’ve never heard of.  You click on the “about us” page and see … Read more

Read More

Unique Marketing Products from our Featured Business – Creative Cookie

By joyce | Apr 18, 2009 | 1 Comment

For the second in our “Featured Business” series, I’ve chosen “Creative Cookie”, a company that has been a part of the gift industry for even longer than I have.  Even though they are long-timers in the industry, owners Marty and Joan Schwartz are never too busy to provide the excellent customer service and friendliness that I … Read more

Read More