Business success comes from a combination of vision, passion, and hard work. All three are required or your business path will be rocky. If you eliminate any one of the three, you may as well close up your business now.
That train to success is waiting for you to climb on today. It’ll be chugging along as we share information to encourage you, to show you how-to, and to help you along the way.
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You’re creative or you wouldn’t be in this industry. You share your creativity with your customers. Now, I am hoping that you will share it with your peers. I would like to create a new feature in our magazine beginning with the March 2018 issue which will be in our subscriber’s email boxes on March … Read moreShare Your Creativity – March 2018 issueRead More
Dreaming was the impetus for the creation of many of your businesses as well as for many of our suppliers. Of course, the dream is never enough. It takes lots of hard work to create and grow a business — sometimes beyond our greatest expectations. One such dreamer is Tom Riordan, President of Maple … Read moreMaple Ridge FarmsRead More
Meet Dave de Costa, also known as Bibs, The Passion Oil Man Dave, better known as Bibs because of the bib overalls that he always wears, is one of us senior citizens who think retirement is the time for new adventures. Through the years, he has owned and operated a welding shop, built greenhouses and … Read moreThe Passion Oil ManRead More
March is full of opportunities to use content to promote your company and its products. Content marketing is the act of creating, publishing, and distributing content with the express goal of acquiring, engaging, and retaining customers. Here are four content marketing ideas for March 2017, to inspire you. 1. Tell a Story About Your Business Using content … Read moreIdeas to Promote Your Business in MarchRead More
Remember that girl called Goldilocks? And how she broke into the house of the Three Bears? And how she ate their porridge, sat in their chairs, and slept on their beds? All while the three bears felt that their little home in the forest was safe and secure while they went into the woods for a … Read moreThe Face in the Mirror or What Did You Learn Today?Read More
With all the competition in the gift basket industry, customers are looking for value and something different when making a purchase more than ever before. Sending a gift is still an accepted way to express feelings–regardless the occasion. But that gift has to be more than just an ordinary gift. That gift has to be … Read moreNot Your Traditional Gift BasketRead More
There are two kinds of business owners. Which are you? There are two kinds of business owners in this world. Those who make excuses. And those who don’t. The ones who make excuses don’t begin that way. No one is ‘born with the talent of making excuses. But as they grow up and become adults, … Read moreTwo Kinds of Business OwnersRead More
The simplest, least expensive and most personalized insert you can add to customer packages is a handwritten thank-you card. A simple card, can be a really thoughtful gesture, that can help build loyalty. This can be particularly effective when first starting out, as it’s a competitive advantage that most larger scale companies can no longer compete with. … Read moreMarketing Tip for You to UseRead More
Why an Indie Business? I heard on public radio a few days ago that defaults on SBA guaranteed loans to franchisees rose more than 50% last year. One in 10 franchises closed their doors. Many businesses that are not franchises will fail as well. I mention franchises because they supposedly have an edge over independently owned businesses. … Read moreBuy a Franchise or Start Your Own Business?Read More
Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one. If you can increase your customer-keeping rate by as little as 10%, you can increase your long-term revenues by more than 50%. … Read moreCustomers Are Your Business!Read More