Business success comes from a combination of vision, passion, and hard work. All three are required or your business path will be rocky. If you eliminate any one of the three, you may as well close up your business now.
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Like all of you, I’m familiar with the word “recession”. My community hasn’t been hit as hard as some others but even here, jobs have been lost and budgets torn asunder. There’s no question that it’s going to take time to recoup and recover from the pillage of those in power within the financial and … Read moreThere’s Room for Profit Even in a RecessionRead More
In today’s economy, price is important. But even more important is value. If all you talk about when marketing your gifts and gift baskets is price (whether on the internet or in person), that’s what your customers will base their buying decisions on. If what you feature is the needs and benefits to your customers, they … Read moreDo you sell based on price?Read More
We’ve recently seen our financial world crumble as it became all too easy to trade intregrity and honesty for millions of dollars in the banking and housing industries. Unfortunately, as the economy has tightened and times have become tougher, I’ve also seen this happen in my own industry. Of course, it’s not millions of dollars … Read moreHow much is a dollar worth?Read More
Have you ever had trouble trying to decide between two different products? Your customers may be having the same problem. Using a bit of psychology can help them make up their mind. Researchers at the University of Minnesota have used brain scans to prove that adding another product, that is very similar but less attractive and … Read moreUsing Psychology to Guide Customer ChoicesRead More