Business success comes from a combination of vision, passion, and hard work. All three are required or your business path will be rocky. If you eliminate any one of the three, you may as well close up your business now.
That train to success is waiting for you to climb on today. It’ll be chugging along as we share information to encourage you, to show you how-to, and to help you along the way.
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The wonderful thing about the gift basket industry is that there is no wrong way and no right way to create and grow your business. Creativity and uniqueness is what makes each business successful. We all have different life circumstances, live in different parts of the world, and enter the industry with different knowledge and … Read moreRead More
Shipping Rates Increasing for USPS The United States Postal Service is playing catch up with UPS and Fedex so make sure that you check your shipping rates in line with changes. With whichever carrier you use and whether you build the cost of shipping into the price of your gifts or have your customer pay … Read moreRead More
The 10 Biggest Marketing Mistakes Made by Business Owners Regardless of what you sell, each and every one of us is in the marketing business. The failure or success of a business depends on its marketing. But we frequently spin our wheels thinking we are doing it right and wondering why it isn’t working. I’ve … Read moreRead More
Your Website View It With Fresh Eyes The beginning of the year, when things are quieter, is a good time to take another look at your website and decide if you can do anything to make it better. Your website is an important part of your marketing efforts so should not be neglected. A little … Read moreRead More
Do You Have a Marketing Calendar? Habits are built as a result of repetition. The philosopher Aristotle said many hundreds of years ago that “we are what we repeatedly do.” And this applies as much to where your customers buy gifts as much as it does to losing weight or smoking. It also applies to you. … Read moreRead More
Shipping Costs Have Increased for 2017 Each year our shipping companies make changes in their rates and services — and it is always up not down. This year is no exception. These changes can make a big impact on your profits. You should look at them carefully and determine what you will do for your … Read moreRead More
Financial Steps for Starting Your Business Once you make the decision to start your business, one of the most important next steps is getting your financial strategies in place. There are several things you should do — in no particular order. Open a Bank Account You never want to mingle your personal money and your … Read moreRead More
The Spokes in the Website Marketing Wheel A website is not like the Field of Dreams. You can’t just build it and hope your customers will come. It takes marketing with a number of different spokes in that marketing wheel. Many of the successful online businesses, particularly the large ones, have a highly specialized marketing staff … Read moreRead More
Starting Your Gift Basket Business Your mouth is dry. Your heart tightens. Butterflies race through your stomach. A new love affair? Perhaps, for a few. . .but for most of us, this describes the fear and excitement that overtakes us when we talk about starting a new business. You may have looked at — … Read moreRead More
Marketing – What is It? When I was a little girl during WWII, my mother, sister, and I lived with my grandparents on their farm in Perdido, Alabama. The main part of town was tiny with a couple general stores, a masonic lodge, a Methodist and a Baptist church, and the post office. The train … Read moreRead More