ROI (Return on investment) should be an important part of the annual review of your business practices. But when you look at the way you spend your marketing dollars, do you neglect to consider the return on your investment? We’re often intimidated by the three words “Return on Investment” and think it will require all sorts of accounting mumbo-jumbo to figure it out.
Not so! It’s common sense and, best of all, it’s easy to determine.
I wrote an article that contains the questions you need to ask yourself to determine your return on your investment in your business. You can read that article at Business Marketing.
Once you’ve read the article, I invite you to come back here and share ways that you determine your own Return on Investment.