The most frequent question that I’ve been asked is
“Why is it so hard to market my business?”
Although they don’t realize it, the answer is in the very reason that they got into business in the first place. Most entrepreneurs start a business because they know how to do something or have a dream.
But few new entrepreneurs know how to market their business once they have created it. They think of marketing as something you do after you get the business going.
They fail to realize that regardless of what kind of business you are in,
you are in the marketing business.
There are many reasons why a business fails. . . not enough money, not enough time, not having a good product, and on and on.
But the primary reason most businesses fail is the failure to market.
Most owners of failed businesses simply had no idea of how to market or perhaps didn’t even understand what marketing is. So instead of learning, they simply stuck their head in the sand like an ostrich and hoped.
Hope is wonderful but it doesn’t build a business.
If this is you, pull that head out of the sand and join us. You’ll love where it takes you as you build an amazingly successful business.
Marketing is like putting together a complicated puzzle.
Each piece contains information that makes sense only when you see the finished product. I’ll be sharing some of the pieces of that puzzle that I have used to grow not only this business, but also my gift basket business, my real estate business, and my statewide newspaper. Most of those pieces will fit any marketing puzzle, regardless of the industry.
Business success comes from a combination of vision, passion, and hard work. All three are required or your business path will be rocky. If you eliminate any one of the three, you may as well close up your business now.
That train to success is waiting for you to join us on our journey. It’ll be chugging along as we share information to encourage you, to show you how-to, and to help you along the way.