About Me and You

Gift Basket award-winningThe statement “we have been there and done that!” is an honest one.

Going all the way back to 1992, I created a local gift company, Creative Gifts To Go,  that mushroomed into a national one.

In 2002, I added GiftBasketNetwork, a worldwide directory of gift companies that sends traffic to our member companies.  Many of those original members are still with us today.

The next step was adding the community in 2008, located first at GiftRetailersNetwork and now as a Facebook group.

On March 1st, 2010, we sent out our very first issue of our digital magazine.

Gift basket magazine coverIt was originally called Gift Entrepreneurs until Entrepreneur Magazine said we were violating their trademark for the word Entrepreneur. We made lemonade from the lemons they threw at us and changed the name to Gift Retailers Connection.  It has since evolved into GiftBusinessSuccessINSIDER magazine. You can download a free copy here  and, if you like what you see, you can subscribe to it here.

But this site is all about you and being your own boss.  Whether you are just starting a gift or gift basket or have been around as long as I have, you should find information that will give you an "ah-ha" moment.  I'll be updating it regularly with lots of information to help you along the way.

Believe me it's a wonderful feeling to get up when you want to, drink your morning coffee while reading the morning paper, and take time out during the day to take the dogs for a walk in the forest behind my house or to have lunch with friends.  And you can do the very same thing.

Join me and begin your own journey to success!  Your ticket is free.

So Join us and get updates sent to your inbox. It’s free and you can unsubscribe whenever you like.  Sign up for email updates here:

Get the Latest Content Delivered Straight to Your Inbox!


About Me:

My name is Joyce Reid and I work from my home in Flagstaff, Arizona -- in the heart of Grand Canyon country.

During the years that my daughters were growing up, my husband Ron  (the wind beneath my wings) and I lived in different small Forest Service communities in California where I volunteered, served on the City Council, planning commission, and school board.

But I also taught myself to write, discovering the secrets of using fiction techniques to write dynamic sales pages and other marketing materials as well as non-fiction articles which I sold to many regional and national magazines.

After we moved to Flagstaff, more than 40 years ago, I bought my first computer and discovered a whole different world where I could correct my mistakes without using an eraser or white-out. Computers advanced and I studied and taught myself to keep up with the changing world.

The girls grew to high school age and Ron brought home a small newspaper that he discovered while working on a fire with the Forest Service in Idaho with the idea that "we can do this!"

And we did.  We knew nothing about publishing a newspaper, marketing one, or anything else to do with the publishing industry.  Once again, I found books and taught myself what I needed to know.  Our paper started locally but expanded throughout the whole state of Arizona before we sold it for a profit.

Real Estate drew my interest, as we had dabbled in it as investors and also through buying and selling houses as we moved from one Forest Service community to another, and I became a Realtor.  As I gained listings and sold properties, I put together gift baskets for my customers.  I laugh to think of what I called a gift basket back then but they were appreciated enough to bring me enough referrals and repeat customers to make me a multi-million dollar producer.

But something was missing.  I began to think that making gift baskets was a whole lot more fun than dealing with title and loan companies and having to meet with customers on weekends when I preferred to be home with my family.  I wasn't dependent on that income so I said good-bye and started Creative Gifts to Go.

That was over 29 years ago and I've never looked back.

My writing ability led to my writing for trade magazines which led to speaking at conventions and eventually to creating my own information business for the industry.  I was asked to be a counselor for SCORE (Service Corps of Retired Executives) and as a business coach and teacher for my county operated Small Business Business Empowerment program.

And that has led to this venture to help others achieve their own success.  I’ve developed other blogs and online businesses in various niches and formats. I  like working from my home office and studio.

I established Gift Basket Network which has evolved into Gift Business Success Express  to help you do the same. My goal is to just show you what works for me in the hope that it will work for you too. All of the  strategies, ideas, and tips mentioned here have been tested by me and I'm sharing them with you in the hope that you, too, will discover the joy of running your own business.

Even more important, It is All About YOU!

Why include an about you section in my about me page?

Well, because my business is all about helping you start and grow your business to success. That’s why it’s called the Success Express!

Learning doesn't require a college degree.  Although my education includes Judson College and the University of California at Berkeley, I learned nothing about operating a business there.  I attended some SCORE workshops when I started my first business but basically I'm  self-taught.  I'm no different than many of you.  Some of you probably have marketing or business degrees but I suspect most of you are just like me.  You have the desire to make your dream first a reality and then a success.

If I can do it, so can you!  So don't let anyone tell you any differently.

I honestly believe that helping others is the only way to live my life meaningfully. I always try to respond to every comment and email that I get and aim to develop friendships with as many of my readers as possible.

We are on this trip together.  I invite you to share your comments on each article that you read and even to submit guest posts that share your experiences and what you have learned from them.

Climb on the Gift Business Success Express today

If you aren't already receiving the newsletter, join all those who are already riding this Train to Success and subscribe to Success Express for my email updates.

Email Format