The Resources to Empower Your Business Journey

Start Your Business

Information that will help you start the gift or gift basket business of your dreams from someone who has been there and done that!

Grow Your Business

Info to help you take your business from Good to Great! This is where I document my experiences running my own business.

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Warning: Two out of every three gift and gift basket businesses will be closed in five years.  Will yours be one of them?

 “Even if you’re on the right track, you’ll get run over if you just sit there.” Will Rogers

Ask yourself these questions:

  1. What direction is your business heading?
  2. Are you having a difficult time staying ahead of the competition?
  3. Does it frustrate you that your business is only making a small fraction of the profit potential?

Why do some online businesses make money so easily  — while you try everything possible and get barely enough customers, sales and profits?

If you are starting your business or struggling to grow one, you are about to learn the most often overlooked truth about how to create a profitable business.

Listen closely. You could spend a bundle buying and creating gorgeous products and either opening the store you always dreamed of or putting up a stunning website, but that’s not enough.

In a thriving economy, as long as you get the word out, you can do reasonably well if you have 

  • Good enough designs.
  • Good enough marketing.
  • Good enough business skills.
  • Good enough store layout.
  • Good enough store displays.

When demand is high and dollars are flowing, there’s a market for just good enough.
As long as people can find you and like your products, they will buy.  You didn’t have to know a lot about the nitty-gritty boring details of running a business.  If you lost a customer, so what?  There were plenty more to take their place.  The big things — products and traffic — carried you through.

But unfortunately, the world and our industry has changed. 

Competing for business is more demanding than ever.
Many “good enough” gift businesses have fallen like bowling pins
while others are scrambling to just pay the bills much less to grow their business.

But  how are you supposed to keep your business afloat until you figure it out?  There are so many choices and so little time.  What you don’t know could cost you much more than just a few customers.

The most overlooked truth about creating a profitable business is simply this:

Nobody trips over mountains.  It’s the small pebbles that cause you to stumble.

What most people don’t realize is that the gift industry has a culture all its own.  Sure, the basics of operating a business are the same for any kind of business.  You need a business plan.  You can read a financial statement.  And you took a business class that told you all you thought you needed to know.

But the gift industry has its own mindset, its own psychology — even it’s own language, so to speak.

Join all the other Gift and Gift Basket Businesses Finding Success Today!

GREAT JOB ALL OF YOU!  I am really amazed at the amount of information, pictures and work that went into this! I have stopped my own newsletter because of lack of time and here you guys do all this! I am very impressed and just want to express my gratitude for all your hard work and for filling the gap!!!Keep up the good work
Best Regards,
Lisa Chalker
Family Affair Distributing Inc


I just wanted to congratulate you on the beautiful job you've done on the magazine. I hope it is a huge success for everyone. Kudos to all the basket makers whose beautiful baskets were featured. I hope there are still great things in the future for talented basket makers who desire to make an independent living by the skill and artistry of their own hands.

Best wishes,
Homespun Naturals, Inc.

I know many in the industry miss Rave Reviews Magazine and your  publication will surely help to fill that void. I thank you for stepping up to the plate and hope that industry members will support your new endeavor by subscribing, so that you can continue to bring valuable information their way.

While I am having a blast in my new venture, my thoughts are always with my many friends and associates in the gift and gourmet industry, and I wish all of you continued success!

I hope that you will all support the actions of those who share with you the years of valuable expertise that will only make your businesses stronger!

All The Best!

Cherie Reagor

“Since finding you, I have found many useful ideas and thoughts on how to improve my business, Apex Gift Boxes. Even though we are based in New Zealand, I have still found many relevant gift ideas and really helpful suggestions for marketing my business, networking, blogging tips and general business requirements from being a member.  Your genuine ongoing willingness to share and to help other gift businesses is really impressive. I love being able to share some of the ideas that have worked for me with other members and finding new and better ways to work my business. Thank you all for your fantastic efforts.” 

Diane Dick

Christchurch, New Zealand

I don't participate in the Facebook groups so most of your readers don't know me.  I know that is bad but t's not because I'm not interested but because there just aren't enough hours in the day.  The one big thing that I learned from you, Joyce, is that the most profitable way to be successful is to start lean and grow lean while diversifying every part of my business to make it unique and different.  I've learned from your magazine, your e-books, your blog and even from hearing you speak at Cherie's and Julie's conventions.  Thank you for all that you have taught me but, most of all, thank you for being the most powerful learning tool that I could have found when I started my business.



Having built my gift basket company from the ground up, from day one there was much to learn about the industry. I found Joyce and the Gift Basket Network very early on, and quickly became a subscriber and VIP member. Joyce's knowledge and experience is vast, not just in the gift basket industry, but business in general. Topics covered in discussions, newsletters, blog posts, and ebooks are beneficial in all aspects of business. Developing efficiencies in our operation, generating new business, and understanding how our businesses evolve are just a few areas where Joyce's knowledge and experience is invaluable. In addition, what stands out for me above all else, is Joyce's sincere desire to help others grow in their own business. I highly recommend this group to any gift basket business owner, regardless of whether you are just starting out or have been in business for years. 
Mary Babiez

Joyce, you do a super job as a leader of the gift basket industry.  Your work and commitment to all of us in the industry is great.  You've been a leader for years, and I respect your work and drive to give relevance and value to the gift basket industry.

Thank you so much, Joyce!

Warm regards,
Sherrill Barbary
Daughter of a Rose Gift Baskets
Atlantic City, New Jersey   08401

and so much more!

If you own a Gift or Gift Basket Business
or are thinking about starting one. . .

Then stop playing around and turn it into a profitable business!

Subscriber Member

$34.95 per year
  • Gift Basket Network Facebook Group where you can ask questions and get answers from those who have been there and done it.
  • Periodic Newsletter and emails filled with Information about starting and growing a successful business.
  • The Gift Basket Business Success Express - articles and resources to help you start and grow your business..
  • Subscription to the INSIDER digital magazine (12 issues) published since 2010 for the knowledge to market and grow your business.
  • Basic Listing in GiftBasketNetwork Directory (one photo, link to website on state page) to get more traffic and sales for your website. Since 2005.

VIP Membership

$98 per year
  • This membership is for you if you are ready to take your business to the next level
  • Gift Basket Network Facebook Group for all members PLUS private INSIDER group
  • Periodic Newsletter and emails filled with Information about starting and growing a successful business.
  • The Gift Basket Business Success Express - articles and resources to help you start and grow your business..
  • Subscription to the INSIDER digital magazine (12 issues) published since 2010 for the knowledge to market and grow your business.
  • Detailed listing in GiftBasketNetwork directory (includes state page,with full details as listing in all the category pages) Tells potential customers who you are and what you can do for them while leading them to your website to order.
  • Free Email (and phone if needed) mentoring and consulting with Joyce Reid.

Still not sure if this is for you?

Ask yourself:

  • Are you missing the secret to what it takes to stay ahead of the competition?
  • Do you feel like you are on a treadmill?  Running faster and faster trying to grow your business but staying in the same place or even falling behind?
  • Do you have the passion but can't seem to find the right strategies to grow your business?
  • Feeling alone and isolated? Don't know where to turn to or who to trust?

The fact that you've read this far is proof positive that the answers to these questions is "yes," isn't it.

So why wait. Today is the first day of the rest of your life so start learning and growing your business now!