When we first start our business, we are told to research, to find out what works for others and to determine how we are different. But many of us are afraid to take that step that would keep us from being just “more of the same.” We copy what works for others in our industry and are afraid to be different.
Fear of being different is often what keeps us in place and keeps our business from standing out in the crowd. Fear stands between us and success.
Do you really want to be successful in your industry? Do you want to be what Seth Godwin describes as a “purple cow in a field of brown cows”? Then. . . . ..
Don’t be afraid to stray from the proven patterns created by others!
What worked for other people, might work for you. But it might not also. It might make you just another one of those brown cows munching away in the field instead of the “purple cow” that gets the attention. If you want to stand out from all the other gift companies, then find the unexplored paths. Lead people to places they have never visited before! Try new things. Add new products. Create new markets. If it doesn’t work, try something else.
Don’t be afraid to be yourself!
It’s your business and you are your business. Don’t try to be something you are not. Let a little bit of “you” show through in your website and both your online and offline marketing. It makes the business less commercial and more friendly. And, best of all, it creates TRUST.
If you’re writing a blog, and have an opinion, state it. If you’re not comfortable with your own opinions and viewpoints, don’t blog. Blogging is about being personal. It’s not about being more of the same. Your voice is YOU and is different than all the other voices in all the other blogs within your industry. Even if all of the bloggers in the gift industry say the same thing, your voice is what will make your statement stand out and be different.
Don’t think you can please everyone all the time!
Because you can’t. If you’re blogging, your opinion is going to be different than that of others. That’s a chance you take when you let YOU show through. Without intending to, you may offend someone or they may read something entirely different into your meaning. If you’re operating a business website, there’s no way you can offer something for everyone. Even the way you have your site set up may offend some. A Bible verse may turn off those who are not Christian while those “Naughty” gift baskets that you offer on Valentine’s Day may offend the more conservative. Sure, whichever direction you take, you may lose a few customers along the way. But you will be yourself and, by daring to be yourself–even if it’s different than the standard– you may attract even more customers. You may even discover a whole new market that you never thought of targeting before.
Don’t be afraid to dream!
Dream. Hope. Believe! If you continue doing things the same way all the time, you will achieve the same results. Act on those dreams or you’ll never achieve them. Believe in yourself and understand what makes you different. Don’t just march in the gift industry parade or even in the parade of life. Step up and LEAD THAT PARADE!
The leader of every parade is someone who DARED TO BE DIFFERENT!