You’ve contacted a potential customer — or perhaps he contacted you. Maybe he’s interested. Maybe not. But how can you make sure that his memory of that initial contact isn’t just that a memory to be filed away in his brain, never to be taken out and dusted off again?
The answer is Follow-Up. And it’s a whole lot easier if you have a plan in place. Some ideas that you can pull from your follow-up file and send to him periodically. This doesn’t have to be expensive. But it does take a bit of time. And that little bit of time can easily convert a lukewarm customer into a buying one.
Some ideas to get you thinking:
- Thank you cards
- Postcards that you’ve created in advance for this purpose
- Product samples. Include a tag or not to make it more memorable.
How about a tea bag – “Working with You is Our Cup of Tea”
A bag of Coffee Flavored Candy – “Thanks a latte for visiting with us last week.”
A gift-wrapped small box of candy – “When you need a gift, remember how sweet ours can be.”
- A couple for a future purchase.
- Birthday and holiday cards.
- A clipping from a newspaper or magazine that would be of interest to them.
- A small plant in a flower pot – “Let us help you grow your business.”
You’re a creative entrepreneur. Put on that thinking cap and make a list of follow-up ideas that fit you and your business. And then put them to work!