Do you have a Follow-Up Plan?

You’ve contacted a potential customer — or perhaps he contacted you.  Maybe he’s interested.  Maybe not.  But how can you make sure that his memory of that initial contact isn’t just that a memory to be filed away in his brain, never to be taken out and dusted off again?

The answer is Follow-Up.  And it’s a whole lot easier if you have a plan in place.  Some ideas that you can pull from your follow-up file and send to him periodically.  This doesn’t have to be expensive.  But it does take a bit of time.  And that little bit of time can easily convert a lukewarm customer into a buying one.

Some ideas to get you thinking:

  • Thank you cards
  • Postcards that you’ve created in advance for this purpose
  • Product samples. Include a tag or not to make it more memorable.

How about a tea bag – “Working with You is Our Cup of Tea”

A bag of Coffee Flavored Candy – “Thanks a latte for visiting with us last week.”

A gift-wrapped small box of candy –  “When you need a gift, remember how sweet ours can be.”

  • A couple for a future purchase.
  • Birthday and holiday cards.
  • A clipping from a newspaper or magazine that would be of interest to them.
  • A small plant in a flower pot –  “Let us help you grow your business.”

You’re a creative entrepreneur.  Put on that thinking cap and make a list of follow-up ideas that fit you and your business.  And then put them to work!

Leave a Comment