What makes you, as a customer, feel more special — an email thanking you for your business or a handwritten note. Even though we, subconsciously know that most of the handwritten thank you business notes are sent out in bulk, psychologically they create an emotional response that an email just can’t do. I believe that sending handwritten notes, as either prelude or follow-up to a presentation, helps us establish that our business gives clients the service and attention they deserve.
I read a blog article recently that gives some great proof that this actually works. You might want to read it, too, at