Gift Basket Business Insider
August 2015 Newsletter

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Why Did Your Customers Leave?

A friend told me this morning that when she left a church that her family had been very active in for a number of years, no one in the church ever contacted her and asked why she left.

This reminded me of a similar experience when I left my church a number of years ago. I still live in the same community and see members of that church occassionally. To this day, not a single person has ever asked me why I left.

Talking to my friend this morning made me think about people who were once active customers and suddenly quit buying. Do we just let them slip away unnoticed or do we contact them and ask why?

People leave for many reasons. They may close a business, move on to something different in their life, move away, discover another company that contacts them regularly, or it may just be simply “out of sight, out of mind.”

Our most valuable customers are the “repeat” ones. But it is all to easy to put marketing to them on the side burner while we struggle to continually get new ones. This makes it all to easy for them to slip away.

So think about it.

But do more than that. Go back through your records and make a list of those “former customers” that you really have no idea why they left. Then take the time to contact each and one of them individually, not in a bulk emailing but by making a personal contact, and ask them the question that you are so afraid of hearing the answer to: “Why haven’t I heard from you?” Then, you can ask, “What can I do to win back your business?”

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The Time is NOW

The travel maps are put away, the kids are back in school, and the conventions are over.

If you attended one of the conventions or tradeshows and left excited and enthused about your business, you have to keep the momentum going or the enthusiasm will just be a distant memory.  We are racing towards the fourth quarter when that bear, that we call “lack of time” “fear of failure” or whatever holds us back, is going to catch us and turn us into one of his meals.
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If you are wondering what your next steps will be, you may be interested in an ebook that we have written for you.  It is a compilation of some of the very best articles that were published in earlier issues of our magazine and written by experts in the field.  You can order it here.

If you aren’t a magazine subscriber, you may have missed the announcementcover-yearRoundBusiness300 of our latest ebook “How to Have a Year-Round Business” that was released earlier this month.  You can check it out here.

While, you’re there, check out all the ebooks that we have here.  There are more on the way.

 

 

Planning and information are not the only necessities for a successful business.  You need quality products as well and our vendors have everything you need — from supplies to create your designs to the foods and spa products that go into them.  You can make your gifts uniquely different with personalization which is possible with imprinted ribbons and labels.  These are the things that will make your business stand out from all the others.

Check out our vendors below.  Call them today and get started on those 4th quarter designs today.

Applewood HollowApplewood-hollow.com

Big Steer—  bigsteer.biz

Gift Basket Networkgiftbasketnetwork.com

Homespun Naturalshomespunsoap.com

Imperial FoodsImperial-foods.com

Indulgent ConfectionsIndulgentconfections.com

Maple Ridge Farms  — Mapleridgefarms.com

Nashville Wrapsnashvillewraps.com/GEM

Northwoods Cheese — northwoodscheese.com

Nunes Farmsnunesfarms.com

The Ribbon Print Company  — theribbonprintcompany.com

Victorian House Scones —  victorianhousescones.com/gift-baskets/

And visit us at GiftBasketBusinessInsider.com

Join our Facebook community at
https://www.facebook.com/groups/giftretailerscafe/

The September issue of our magazine will be in our subscriber’s email box on September 1st with some information you can’t afford to miss.  Jimi Taylor is back, along with Diane Dick, Sharon Day, and Diane Campbell with our newest column series:  VIP Insider Tips.

Not a subscriber?  You can be for only $29.95 for 12 , not 6 but 12, monthly issues each year.  Subscribe today HERE.

One last tidbit of information.  I am in the process of completely reworking the backend of our website with a special section for those of you who are just in the planning or beginning phase of your business along with another section for those who are more established. This new newsletter format is one of the changes.   It’s a work in progress that I hope to be able to introduce before my own holiday season becomes too hectic.  No promises as far as time but it is coming.  If you have suggestions as to what you would like to have included or anything else, email me at [email protected]

Remember:

We are a COMMUNITY of Gift Business owners
Sharing, Learning, and Growing our businesses together.

Until next time:

 Joyce Reid

 

That Ball and Chain!

There’s probably not a single person reading this that doesn’t have a ball and chain of some sort when it comes to their life and their business. There’s SOMEthing you feel like weighs you down and makes it difficult for you to move forward. 

For Tiffany Lambert, who wrote this post, it’s when something stressful happens to her. Usually one area of stress that occupies her mind. So she sits here and looks at this ball of stress tied onto my leg and she want to freaking CHEW it off but it’s on there tight.

No way of getting it off.

So what do you do when something’s hanging on to block your progress?

Honestly?

Most of you lay down.

I’ve had my lay down moments but it always pisses me off. So I stand back up, lift that huge boulder up into my arms and walk to the finish line WITH it.

Tiffany is a blogger in the internet marketing area that I follow regularly.  This particular post refers to a PLR product that you may not be interested in if you are not in the internet marketing area but the rest of the post is something that will be of benefit to everyone of us who has had personal problems that hamper our business progress.

It’s a post that everyone should read.  So Read the rest of her post  HERE and let me know what you think in the comments below.