Business success comes from a combination of vision, passion, and hard work. All three are required or your business path will be rocky. If you eliminate any one of the three, you may as well close up your business now.
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Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one. If you can increase your customer-keeping rate by as little as 10%, you can increase your long-term revenues by more than 50%. … Read moreRead More
When I was a little girl, my grandfather had a wonder cabinet. It was a glass display case filled with wonders that had been collected through the years. Along with some junk, there were some real gems. Before the days of television, visiting small children and adults alike could spend hours in fascination as they … Read moreRead More
The Spokes in the Website Marketing Wheel A website is not like the Field of Dreams. You can’t just build it and hope your customers will come. It takes marketing with a number of different spokes in that marketing wheel. Many of the successful online businesses, particularly the large ones, have a highly specialized marketing staff … Read moreRead More
There are several different ways to finish off a gift basket. You can wrap it in cello. You can wrap it in tulle. You can even leave it unwrapped. Or you can wrap it in shrink wrap. It’s not difficult to shrink wrap a basket but there are techniques and tips that will make this … Read moreRead More
Cheryl Pliskin Jest Notes and Baskets and Be Like Henry In her own words: Jest Notes began as a hand-crafted note card business. After 10 years (I’m a slow learner apparently), it became clear that I wasn’t going to make money in the consumer market. I admitted that what I had was on the accounting … Read moreRead More
Martha Mann Smith Baskets of Joy The start of a new business can be the result of many different things. For Martha Mann Smith, located in Oklahoma, Baskets Full of Joy began as an offshoot of gifts she and a friend made for a church bazaar. They baked bread and added it to baskets they … Read moreRead More
This is a portion of an article that was published in the April 2018 issue of GiftBusinessINSIDER magazine, written by Nicole Moore. Affectionately known as Queen Bee, Shawn Parola is the owner of All the Buzz Gifts, a thriving gift basket business in San Jose, California. Her company was launched in 2004, but Shawn’s flair … Read moreRead More
GiftBasketNetwork and GiftBusinessOwners Announces that we are sponsoring Be Like Henry is a 501(c)(3) Non-Profit dedicated to healing dogs and their people. The inspiration for Be Like Henry is the Founder’s rescue dog who was dumped at a home in Crockett County, Tennessee. Our own Cheryl Pliskin fostered Henry and immediately knew he wouldn’t be … Read moreRead More
The first quarter of the year is a good time to review your website and your total internet marketing program so that you can make any needed changes before the arrival of the biggest season of the year — 4th quarter. If you haven’t done it try, today is the day to begin. Here are … Read moreRead More
Have you ever had trouble trying to decide between two different products? Your customers may be having the same problem. Using a bit of psychology can help them make up their mind. Researchers at the University of Minnesota have used brain scans to prove that adding another product, that is very similar but less attractive and … Read moreRead More