Business success comes from a combination of vision, passion, and hard work. All three are required or your business path will be rocky. If you eliminate any one of the three, you may as well close up your business now.
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Advertising is something that most small businesses can’t afford to do very often. But it doesn’t have to be. You just need to think of advertising differently. It’s true that buying an ad in a newspaper or magazine can be expensive and running an ad once isn’t very effective. But there are other ways to … Read moreRead More
Many of us think of ourselves as Creative, as Designers, as Artistic. And yet we fail to apply these traits to our marketing process. We tend to play it safe–practicing the tried and true “me too” marketing strategies that others have used. Fearing to tread where others have not. But extraordinary marketing results are rarely … Read moreRead More
We, as gift basket companies, are not the only ones struggling to survive in today’s recession. I’ve seen the size of newspapers and most of my trade magazines — from promotional products to website information to general business among others– diminish as vendors are finding it difficult to come up with the funds to advertise. … Read moreRead More
A recent editorial in Specialty Food Magazine reminded us: “During this recession, many of us are finding it challenging just trying to make the right decisions about our finances and our businesses. But it is more important than ever to think of the increasingly large number of Americans who are being forced to decide whether … Read moreRead More
Are you missing out on a niche market that affects everyone at some time or other. Unfortunately, none of us lives forever. Everyone dies–whether we want to or not. And even though we know this, when we are the ones left behind, we grieve. When my neighbor died recently, her grieving husband was overwhelmed with … Read moreRead More
You suck in your breath! Your heart starts pounding! Your adrenaline skyrockets! You know your blood pressure is in trouble. No, you’re not in love. You’ve just discovered that someone has copied your website and it appears under a domain name that you’ve never heard of. You click on the “about us” page and see … Read moreRead More
Like all of you, I’m familiar with the word “recession”. My community hasn’t been hit as hard as some others but even here, jobs have been lost and budgets torn asunder. There’s no question that it’s going to take time to recoup and recover from the pillage of those in power within the financial and … Read moreRead More
In today’s economy, price is important. But even more important is value. If all you talk about when marketing your gifts and gift baskets is price (whether on the internet or in person), that’s what your customers will base their buying decisions on. If what you feature is the needs and benefits to your customers, they … Read moreRead More
We’ve recently seen our financial world crumble as it became all too easy to trade intregrity and honesty for millions of dollars in the banking and housing industries. Unfortunately, as the economy has tightened and times have become tougher, I’ve also seen this happen in my own industry. Of course, it’s not millions of dollars … Read moreRead More