What Did You Do To Market Yourself Today?
Many of us think of ourselves as Creative, as Designers, as Artistic. And yet we fail to apply these traits to our marketing process. We tend to play it safe–practicing …
Tips and More
Do You Need a Gift Company Doctor?
We, as gift basket companies, are not the only ones struggling to survive in today’s recession. I’ve seen the size of newspapers and most of my trade magazines — from …
It is embarrassing…
A recent editorial in Specialty Food Magazine reminded us: “During this recession, many of us are finding it challenging just trying to make the right decisions about our finances and …
Are you marketing the gift that everyone needs?
Are you missing out on a niche market that affects everyone at some time or other. Unfortunately, none of us lives forever. Everyone dies–whether we want to or not. And …
Website Pirates
You suck in your breath! Your heart starts pounding! Your adrenaline skyrockets! You know your blood pressure is in trouble. No, you’re not in love. You’ve just discovered that someone …