I received an email this morning from Fedex.com. No, it wasn’t how I could save money shipping my packages via fedex and it wasn’t about how their shipping services could benefit me. I don’t even know how they acquired my email address since I don’t have a Fedex account.
Instead, it was an email selling business cards. And, the surprising thing about it was that , when I clicked to the site, it looked amazingly identical to the VistaPrint site. It’s easy enough for companies to partner with other companies with a dropship program. Some of these companies even offer a branded website. Many of us in the gift basket business take advantage of the dropship option in order to provide larger selections for our customers without having to carry the inventory.
But fedex? I was surprised. But, considering the recession we’re currently in, I guess even the giants in the various industries have to do what it takes to survive — even if it means branching out into a field that has no relation to their core service.
We, as small business owners, can learn from fedex’s decision. If our core business isn’t making enough money, think outside the box and see what you can add that will provide additional income. Dropshipping is one option, but be careful! There are good dropship companies and there are others that will destroy your credibibility, but that’s another whole article.
What are you doing to increase your income?