The Secret to Making Money with a Gift or Gift Basket Business

I’ve been asked several times to spill the beans and tell everyone the secret to making money with a gift/gift basket business.  They  ask if it is really possible to make good money with your own gift basket business or is that just a sales pitch to sell you magazines, books, conventions, and other products?.

The answer to the first question regarding the “secret” is easy and the answer applies to any type of business in any industry.

The answer is work.  Lots of hours of hard work.  The only reason that it is a secret is that a lot of people don’t want to do it.

And the answer to the second question is that you can make money in any niche—both online and in your local community–and gift baskets is a niche.  No website or niche will make money FOR you.

Only you can make it happen.

You’ve read this before but I’m going to say it again simply because so many don’t want to hear it or believe it.  They skip over it whenever they see it in print or clap their hands over their ears when they hear it.  I tell all the new people in my small business classes, the very first day of class, the very same thing that I’m going to tell you.  It applies to any business in any industry.

For some in my classes, it proves fatal to their dreams and they don’t return.  For others, it makes them more determined than ever.  What I tell these dreamers with stars in their eyes is simply what I call reality.

What I tell them is YES, it really is possible to make substantial amounts of money with their own business.   But it’s not probable for MOST people.   The question then becomes is it probable for them?

We’re going to find out if you’re different than most people.

Consider the following…

Is it possible for you to make good money selling insurance?  How about selling cars or houses?  Or could you open a successful restaurant that makes money for you?

The answer to all of these is yes, of course.  We all know people who have done just that.

But we also have known lots of people who sold insurance, cars, houses, dinners and other things and failed.

There are three primary reasons why business owners fail.

1.  They think that people will just show up at their door or visit their website ready to plunk down their money and buy what they are selling.

2.  Their primary emphasis is making sales and money rather than providing a great sales experience for their customer.

3.  They fail to build a relationship with their customers by contacting them over and over.

These three fundamentals are the same for any business.  The process only needs a little tweaking to make it specific for yours.

But let’s go back to the original question…”Is it really possible to make money with your own business?

It really is possible, BUT. . .

There are some IFS to consider in order to do it.

Think about this.  Did that restaurant in your town, that has the parking lot filled from open to close, just decide that it would be fun to open a restaurant?  Did the insurance salesman decide one day to sell insurance, ordered a package of business cards and considered himself in business?

How about you?  Could you open an exercise studio right now or even tomorrow or next week?  Do you know what you need?  Do you know how to do it?  Do you have the money it takes?  Do you know where to find your customers?  Could you sustain your business for two years even if a customer never walks through your door?

I know that you aren’t planning to open an exercise studio.  Or an insurance agency or even a restaurant.  But the basics are the same.

Yes, you can make a lot of money with a gift/gift basket business or any other business.

But only IF. . .

1.  You educate yourself.  This is something that should never cease as markets change, economies slow, and techniques and technology constantly evolve.

2.  You learn the steps. But more than that, you must put them into practice so that you can experience them and determine what works and doesn’t work for you.

3.  You have some start-up funds and know how to manage your cash flow so that you get the maximum benefit from every dollar you spend.

4.  You know there are trade-offs to be made.  If you want a website and don’t know how to develop it, you can either spend the time learning or spend the cash to have someone that is competent build it for you.

4.  You are willing to work hard, putting many hours into the business.  In the beginning, educating yourself and developing a workable plan will take up much of that time.  As you grow, you may be able to outsource some of the tasks that are just time-consuming but don’t produce sales or build relationships.   You will determine what those tasks are as your business evolves.

Whether you’re new to the industry or just beginning, you really need to create a two year plan and stick to it.  Work it every single day.  Believe in yourself and your dreams so much that you will be willing to make the sacrifices necessary to make them happen.

I tell my classes the same thing that I’m telling you.  And most won’t do it.

They’ll quit and say, “Making money with your own business was all just a pitch.”  Most will give up too soon.  They won’t invest the time it takes to really learn how to create a successful business.  They want it to be easy.  They want it overnight, not two years or more from now.

You can’t achieve much overnight.  You can’t write a successful novel overnight.  You can’t learn French overnight.  You can’t be elected to your legislature overnight.  And all of these are much easier than creating and running a business.

However, if you stick with your business education, continue to develop and work your plan day in and day out, when it’s easy and when it’s tough, you can make good money with your gift/gift basket business.

It is really possible. I’ve done it.  Others have.  And so can you.

But it’s just not very probable for most that go into business.  It’s not probable for those would rather watch television or play Facebook games than work.  It’s not probable for those who don’t believe in making a plan or say they don’t have the time to do it. It’s not probable for those who tell themselves that there is nothing new to be learned.

The good news is that those people are not your competition.  They will keep buying stuff to build their gift baskets which never sell, while you will buy stuff to further your education and grow your business.

6 thoughts on “The Secret to Making Money with a Gift or Gift Basket Business”

  1. Marie, I couldn’t agree with you more, it is about running and marketing your business and as you say doing the bits that you don’t really enjoy, such as bookkeeping, but, hey it has to be done to make your business successful. But at the end of the day, if you don’t make sales, and I mean real sales, not just giving your baskets away, then you may as well not start. It is much more than the cute creative side to the business. It is getting out there and getting happy customers because you provide the service that they are looking for, year in year out. I’ve been in business 10 years this year, and I still enjoy what I do most of the time. I love looking for ways to grow our business, and I thoroughly enjoy reading what others can offer us here.

  2. Diane: I feel for you as you transfer that website. I have just finished transferring my site from Frontpage html to WordPress and still have some more products to add from the old site. I love Frontpage, much more than WordPress but it’s an old format that is no longer supported so I’ve known it was time for a long while.

  3. Thank you for your kind words, Marie. Unfortunately, all too many creative people go into the gift basket business thinking that being creative is enough. They don’t realize or forget that a business is a business is a business, etc and has to be treated and grown as a business and not just a creative outlet.

  4. Joyce,
    As always, reading your blog is real treat. I’ve been in the business for 15 years, some profitable, some not. During that time I’ve met many people who’ve said they would love to have a gift basket business because it would be so much fun. They make gift baskets for family and friends and are told how pretty they are. They actually think that that the business is all about shopping for cute items and sticking them in a basket.
    I won’t even go into what those baskets looked like!
    That they don’t aspire to be an insurance or real estate agent because they know it’s a lot of work. A lot of “sales”. So why do they think that it’s different for a gift basket company owner? It’s sales people! Pure and simple.
    Operating your own business takes time, energy and excellent skills in many areas. You may make pretty baskets but can you market them? Can you read a profit and loss statement and know what to do when the numbers aren’t favorable?
    I love the business, every aspect of it (well maybe not the bookkeeping end so much) and hope I feel the same way 15 years from now.
    Keep up the good work, Joyce.

  5. Thanks Joyce I needed this right now, as I’m sitting copying and pasting all the data from my existing website to a new one and thinking that it is for-ever, but I know that when it’s done and live this week that it will be a great asset to my business. The old one has been great, but it’s time to upgrade. So I’m busy learning new skills applying my data to this new programme. Yes we all have times when we think what are we doing in the business, but the value of learning that we are in the service industry is invaluable, and customer service is really important, so you do need to learn about this if you’re new in the business, but even if you’ve been in it for a few years there’s always plenty to learn and grow and do. There’s constant challenge, but it feels fantastic to be learning.

    Joyce you have hit the nail on the head, when you say that there is money to be made in any business, and what it takes is learning and then putting it into practise daily, not just occasionally. Thanks for sharing this.

    I really appreciate all the ideas and feedback that others contribute to the community here. Thank you and I look forward to reading more and hearing others thoughts.

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