You suck in your breath! Your heart starts pounding! Your adrenaline skyrockets! You know your blood pressure is in trouble. No, you’re not in love. You’ve just discovered that someone has copied your website and it appears under a domain name that you’ve never heard of. You click on the “about us” page and see … Read more
Like all of you, I’m familiar with the word “recession”. My community hasn’t been hit as hard as some others but even here, jobs have been lost and budgets torn asunder. There’s no question that it’s going to take time to recoup and recover from the pillage of those in power within the financial and … Read more
In today’s economy, price is important. But even more important is value. If all you talk about when marketing your gifts and gift baskets is price (whether on the internet or in person), that’s what your customers will base their buying decisions on. If what you feature is the needs and benefits to your customers, they … Read more
We’ve recently seen our financial world crumble as it became all too easy to trade intregrity and honesty for millions of dollars in the banking and housing industries. Unfortunately, as the economy has tightened and times have become tougher, I’ve also seen this happen in my own industry. Of course, it’s not millions of dollars … Read more