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Using Psychology to Guide Customer Choices

Have you ever had trouble trying to decide between two different products?   Your customers may be having the same problem.  Using a bit of psychology can help them make up their …

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Business Advice From A Great Industrialist

Here is a “One Minute Wisdom” piece of advice from American industrialist Henry Ford. A Market is never saturated with a good product, but it is very quickly saturated with a …

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Not Your Traditional Gift Basket

With all the competition in the gift basket industry, customers are looking for value and something different when making  a purchase more than ever before.  Sending a gift is still …

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Before You Sell or Recycle Your Computer

Greg Lamb wrote an interesting article in the Christian Science Monitor that should make all of us stop and think before selling or recycling a computer.  In a recent research …

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