Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one. If you can increase your customer-keeping rate by as little as 10%, you can increase your long-term revenues by more than 50%.
Why do customers leave and never buy again?
3% Move away
5% Buy from Friends
9% Prefer the competition
14% Judge your business by a bad encounter
68% Leave not because of anything you did.
They’re not angry or dissatisfied with you.
They left because they thought you didn’t care about them.
You didn’t make them feel special.
The solution is simple. Treat all your customers like they’re special. This is called Relationship Marketing.