This is an article that is more personal than business and was written by me in 2005 but it is as appropriate today as it was then:
When is Christmas?
By Joyce Reid
When I opened the newspaper this morning, I was greeted by an ad that announced “Christmas has arrived!”
“Baloney!” I murmured to myself remembering the shower of golden leaves that had greeted me when delivering gift baskets on the NAU campus earlier in the week. I glanced at the date, thinking I was in some kind of time warp. Nope. The paper was dated October 30th.
Halloween isn’t even over yet! A basket of candy is sitting by the door waiting for trick-or-treaters tomorrow night. October still has one more day to go — and then there’s the whole month of November — followed by 24 days of December — before anyone can truthfully say, “Christmas has arrived!”
It seems to arrive earlier each year. No longer do the ads, the displays, and the trimmings wait until the day after Thanksgiving to proclaim the magical season. I can almost hear you now as you read this: “Are you some kind of Scrooge! Don’t you know that the stores depend on us? Are you saying that we shouldn’t be buying Christmas presents?”
Not at all. I’m in the gifting business. I, too, understand that many retailers have to make their profits during the last quarter of the year if they are to survive. But the commercialism of Christmas frequently tarnishes the magic.
To read the rest of the article go to Christmas Magic