How to Shrink Wrap a Gift Basket
There are several different ways to finish off a gift basket. You can wrap it in cello. You can wrap it in tulle. You can even leave it unwrapped. Or …
Seeing Your Website with Fresh Eyes
The first quarter of the year is a good time to review your website and your total internet marketing program so that you can make any needed changes before the …
Using Psychology to Guide Customer Choices
Have you ever had trouble trying to decide between two different products? Your customers may be having the same problem. Using a bit of psychology can help them make up their …
Turning Business Ideas Into Results
All too often, new business owners come on strong when they start. They spend lots of time and money telling people all about their new venture. But then they run …
The Biggest Mistake that a Gift Business Can Make
The Biggest Mistake a Gift Business Can Make Everyone in business — regardless of the industry or whether it was 1919 or 2019 — makes mistakes. Someone once said that “The …