Are you targeting your advertising to the right person?
“…enjoying retirement. Playing golf. Joining a quilting club. Having lunch with new friends.” This was part of an ad that I just heard on my radio, targeted to senior citizens …
Ready for a website?
There are a number of different ways, and levels of expense, to create a website. You can have someone build and maintain it for you. This is usually the most …
The Gift Basket Company wheel just keeps rolling along
“Not Reinventing the Wheel — Just Making It Better As Gift Companies and Vendors Work Together To Create a Powerful Industry in a Changing World” has been the motto of …
The Secret to Creating Product Descriptions that Sell
Why do some websites and catalogs have product descriptions that we love to read because they are so interesting while others sound like all the other products out there on …
The Secrets of Success that I Learned from A Very Special Lady
Way back in 1961 or 62, before most of you were born, I met a very special lady who taught me two secrets of success that I still remember today. …