Everyone needs a helping hand. Whether you’re starting a new business or trying to grow an existing one, a helping hand can make the difference between success and failure.
Watch this video and then continue reading.
Did you smile as you watched? Did you see how it can apply to us as well.?
I’ve been asked by several people, why are you spending your time creating this blog and writing in it just about every day? What do you hope to accomplish? What are you going to get out of it?
Well, that video says it all. Everyone needs a helping hand at some time or another. I’ve created several successful businesses through the years. And now it’s time to extend that helping hand.
This is just one of the “helping hands” in the works. There are others planned. I’m asked a question on several gift basket related forums and received a variety of answers. But I know that some of the readers of this blog don’t visit the forums. Some of you are not even in the gift business but have found this blog helpful. So, it’s time to ask you the same question. Here it is:
“What do you consider your biggest business problem or frustration to be?”
Your answers will help me zero in on the areas where a “helping hand” is most needed.
that is such a beautiful video…amazing too!!!
Kristine: Advertising is only one part of marketing and is usually the most expensive part. One time shots just don’t work. You need to have multiple ads in order for people to remember you. If you’re in the gift basket industry, I’ve found that “print” and “radio” advertising rarely have high enough ROI (Return on Investment) to be worthwhile. What usually works best in this industry is networking and simply calling on potential corporate clients and leaving a small gift. If you are on the internet, a niche directory (www.giftbasketnetwork.com) works well for getting targeted customers, who are ready to buy, to your website.
Marketing is a huge subject that we will be covering here periodically.
This is really great!
My biggest business problem is advertising. Advertising is so hard for me. I’m not sure what to spend my money on