How is Groundhog Day Like Business?

groundhogRemember the movie Groundhog Day?

Bill Murray wakes up each day to repeat the same day over and over again. No matter what he does, he can’t make any significant changes to his future………..because tomorrow he will wake up and it will be the same day all over again.

Does this sound familiar to you?

Do you feel like each day that every day in your business is the same? You are doomed to repeat the same things over and over. In some cases, this might not be so bad. Maybe you have something working for you that you are glad to wash, rinse, repeat. But many of the things we repeat over and over in our business are not productive and can lead us to attaining results less than what we hope and plan for.

It’s all too easy for business owners to reach a plateau in their business. Often, this plateau is the result of doing the same things over and over again. Heck, some of us do the same things over and over again and expect different results (you know what this is the definition of, I hope). But how do we actually attain different results?

In a precious  issue of Gift Retailers Connection online magazine, we talked about this very subject. Some of the questions, we should ask ourselves are:

How should your business plan for 2013 be different than the one for 2012?

How should you allocate your time during the day?

Is your marketing making any kind of impact?

How are new businesses in town blowing past you?

What are the most common ruts that you, as a business owner, get stuck in?

By not looking at this now, you are doomed once again to doing the same things and getting the same results. And next Groundhog Day, you’ll be in the very same position.

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