Gift Basket Company Owners: Have you considered this market?
We, as gift basket company owners, are so busy marketing to the corporate market that we tend to overlook some other markets that can be profitable. One of these is …
We, as gift basket company owners, are so busy marketing to the corporate market that we tend to overlook some other markets that can be profitable. One of these is …
Today’s post is reprinted with permission from our guest blogger, Rick Segel of Rick Segel and Associates. He is one of the leading experts in retail marketing. A reader sent …
“Four Star Restaurant and Coffee Shop” These were the words in an ad in my local newspaper today for a coffee shop that has been open less than a year …
Many of us think of ourselves as Creative, as Designers, as Artistic. And yet we fail to apply these traits to our marketing process. We tend to play it safe–practicing …
In today’s economy, price is important. But even more important is value. If all you talk about when marketing your gifts and gift baskets is price (whether on the internet …