I was at a networking event a few months ago. One of the entrepreneurs has recently started a new company that makes soaps, lotions, etc. Now, as most of you know and he knows, I use these things in the pamper gift baskets that I made for women. As a group of us sat around the table getting our morning caffeine fix and talking about business stuff, he mentioned trying to wholesale his products to some resorts and other companies elsewhere in our state. I sat there, listening quietly.
As he started to leave, he looked at me and said, “if you need anything, call me.” And I’ve never heard anything from him since.
This was a good lesson for me about the value of follow-up.
I’m sure his bath products are great. But I’ve never seen them. I have no idea what the wholesale prices are. And I wouldn’t even know how to order them other than his off-hand remark of “if you need anything, call me.”
If I need anything, I’ll call a company that I’m familiar with. One that has sent me samples and wholesale prices. One that has told me with their actions and words that they value and want my business.
And I need to remember that with my own potential customers. It’s important to make them feel that they, and their business, are important to me and not just expect them to call me when they need something.
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