Do you have a Follow-Up Plan?
You’ve contacted a potential customer — or perhaps he contacted you. Maybe he’s interested. Maybe not. But how can you make sure that his memory of that initial contact isn’t …
Month: June 2011
Dirt Roads
I was visiting the Pioneer Museum here in Flagstaff on Saturday and discovered that someone had left a stack of copies of something that newscaster Paul Harvey wrote. This isn’t …
Two Rabbits
My grandma used to tell me that “if you chase two rabbits, both will escape.” She must have known that I was an idea person. I love creating ideas but …
More is Sometimes Less
Money Magazine recently reported that a recent study showed that shoppers were more likely to stop for a free sample of jam when they were offered lots of choices. When …
Take Just a Minute
Take just a minute . . . to step into your customer’s shoes. Ask your employees to sit quietly, with their eyes closed, for 60 seconds. Or try it yourself …