Have you noticed a drastic drop in your traffic during the past week or so? If you have, you may be a victim of Google’s latest Penguin 2 update. Looks like, whether you like it or not, if you want to be on page one of Google, you’re going to have to create unique content and become social online. Here is a great article about what Google was looking for and how you can overcome it.
http://smallbusiness.yahoo.com/advisor/google-penguin-2-0-mean-website-content-135502640.html
I’m one of the lucky one’s that must of got the bump from the update, our sales this week from online searches have been great. You are right, you have to keep your content fresh, I update at least once a month.