Christmas Magic
This is an article that is more personal than business and was written by me in 2005 but it is as appropriate today as it was then: When is Christmas? …
Why do customers wave good-bye?
Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep …
Finding Niches for Your Gift Business
When I started out in the gift basket business, I had no clue there were actual niches in the gift basket business. I thought you either sold gift baskets, or …
Labor Day – The freedom to work for myself.
Labor Day is an American holiday that is always observed on the first Monday in September to celebrate the economic and social contributions of workers. I suspect most of us …
Concerned about your customer’s budget?
One of the most valuable things that I have learned through the years is to study what other industries are doing and see how their successes can be applied to …