More is Sometimes Less

Money Magazine recently reported that a recent study showed that shoppers were more likely to stop for a free sample of jam when they were offered lots of choices. When …

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Take Just a Minute

Take just a minute . . . to step into your customer’s shoes.  Ask your employees to sit quietly, with their eyes closed, for 60 seconds.  Or try it yourself …

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How We Spend Our Days

There is a quote that says “How we spend our days is how we spend our lives.”  It’s a reminder that today isn’t a rehearsal for our real life, but …

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What is your ROI?

ROI is much more than just  an accounting term. It can be Gold at the end of the rainbow! ROI (Return on investment) should be an important part of the …

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